6 New Animation Demos from Toronto
PR Log – January 13, 2011
Toronto animation studio
Mike Efford Motion Design has created graphic animations
for a huge range of companies since 1994. In the first
of a series of major updates to the site, 6 new motion
graphics animations are now live, soon to be followed by
Creative concepts range from magical water
rings that morph into a logo, to speeding racing cars
transforming into a television sports series title, to
bold and dynamic animated graphics for events and
"it's both a challenge and a
delight to work with inspired ideas from the long list
of talented producers and directors I have worked with"
says animator Mike Efford. "But beyond the creative,
sometimes the real challenge is to find the time to
periodically select my best work and put it in front of
the public. It's been an extaordinary year..."
Motion graphics animation is the art of animating words
and symbols into dynamic sequences to inject power and
impact into them through the motion of animation.
Mike Efford Motion Design's approach is to combine
2D and 3D elements into a wider range of expression.
"Video editors typically use 2D graphic software built
into their editing suites to manage titling and
graphics, but my approach brings more versatility by
combining 3D animation with cutting edge 2D software
plug-ins. That's what these 6 new samples of recent
animation projects all showcase."
View the new
animation updates and much more at:
Over a 16 year career in computer animation, Mike
Efford has developed a versatile body of animation work.
Now, significant updates are live and many more in the
works, showing samples of projects from a diverse client
list of companies.
Banks, auto manufacturers,
drug companies, sports broadcasters, engineering firms,
and technology firms are the kinds of businesses that
have called upon this studio to create motion graphics
Mike Efford Motion Design looks forward to
new collaborations with creative video and television
producers in 2011.
New Animation Demos"