Toronto Animation Studio to
PRLog – Thursday, December 03, 2009
Mike Efford Motion Design, a Toronto
animation studio, will develop motion graphics for the
2010 Olympics, collaborating with London Ontario
producer Keyframe Communications. The production will be
shown outside the Olympic Stadium on large flat panel TV
Creative concepts for the 3D animations will be drawn
from design themes established for the 2010 Olympics
over the past 2 years, and brought to life by producer
Bryan Peel at Keyframe. Dynamic motion graphics will
energize and integrate into live footage from the games,
informational content and ads. The animations will be
seen by most of the 2.3 million attendees at the games.
“We’re the warm – up act at the games” says animator
Mike Efford. “Even if it’s sub-zero outside, we hope to
warm up the gathering crowds with some hot graphics”.
Mike Efford Motion Design continues to create sports
animations for broadcast television productions shown
across North America, Australia and Europe. Recent
computer animation projects have included show openers
and bumpers for Ski Television, a Canadian sports media
company, and logo animations for the Poker Ashes 2009
tournament in Sydney Australia.
In November the studio celebrated its 15th year of
business in the Toronto animation scene.
"Toronto Animation Studio to Animate Olympic Stadium