3D Animation Studio
Celebrates 15 Years
PRLog – Friday, November 27, 2009
Mike Efford Motion Design
celebrates 15 years of creating 3D animation for some of
the country’s most successful marketing campaigns. This
animation studio has created 3D magic for marketers
since 1994, and now predicts vigorous growth in the
utilization of computer animation to bring advertiser’s
visions to life.
The studio opened in November 1994. Mike Efford, a 19
year veteran of Toronto’s advertising and graphic design
industry, felt that in the future, 3D animated graphics
would become a key marketing medium for everyone from
retailers to manufacturers to health organizations and
His instincts have proved correct, and his studio is now
one of the most long-established practitioners of
computer animation in Canada.
His animation studio has developed product animations
for some of North America’s most successful direct
marketing agencies, including Guthy Renker, Thane
Marketing, Kingstar Direct, Monte Brooks Productions,
Nothern Lights DRTV and more.
“Going forward, the future holds no limits for the
medium of 3D animation to capture the imagination of
consumers” he says.
No other medium can match 3D animation to show a quick
visual summary of even the most complex product idea.
It's the visual equivalent of a "sound bite". Perfect
for packing the most information into the shortest T.V.
For example, 3D animation successfully marketed the H2O
vacuum through infomercials across North America
demonstrating how dirt, hair and even airborne bacteria
are filtered and neutralized by this innovative
appliance. The product’s elaborate filtering process was
visually demonstrated in under 15 seconds. Sales were
robust, and it continues to sell almost 5 years later,
as of this writing.
“People see the animation and they “get it.” Quickly!
And animation is the clear choice of medium for any
agency that needs to demonstrate on TV how a product
works in mere seconds. With broadcast budgets under
pressure, 3D animation is the way forward.
With a 15 year track record, Mike Efford Motion Design
is well positioned to provide animation magic to any
"Toronto Animation Studio Celebrates 15 Years of